“The most successful innovators and the most successful innovations—we saw this pattern time and time again—are those that are able to combine at least 5, preferably 6 or more types of innovations.” - Geoff Tuff
People often use the word “innovation” interchangeably with “product innovation”. According to the Doblin Innovation Framework, presented in this short video by Geoff Tuff of Monitor Group, there are actually 10 different types of Innovation.
